My blog Alexa rank dropped and increased few times in its primitive ages (remember, the lower is better). I don’t know why this happened but it was really annoying as I put efforts to make my Alexa rank better but it sometimes suddenly dropped to zero. So I came with these questions in my mind:
- What is Alexa Ranking?
- Why it is Important?
- Why my site Alexa Rank goes Poorer?
- Why my site Alexa rank goes zero?
- How to improve my site Alexa Rank?
In this post, here we try to solve the question “Why My Site Alexa Rank Goes Poorer (Increase)?” and “Why my site Alexa rank goes zero?” in the light of opinions from expert’s bloggers. So if you too have this concern, read the post to know why it happens:
1. Decreased Traffic To Your Site
Traffic is the key to success and a good indicator of a blog or site reputation. Alexa, for sure, monitor the traffic to an individual site and measure it progress with how well the website or blog attract visitors. Thus for a good Alexa ranking, you need a good traffic to your site. So if you’re Alexa Ranking is static or increasing (remember the lower is better), it means your site traffic is dropping.
2. No Regular Updates
Another reason which affects your Alexa Ranking, both in a good or bad way, is how frequently or seldomly you update your blog or website and post good content. The more regular you update and post on your blog the more better your Alexa rank would be and vice versa. Alexa really love sites which post daily as compare to those which post weekly and so on. Remember, if you post on blog when you are board then don’t expect a good Alexa ranking. To have a good Alexa rank, you need to set a regular posting schedule and have to stick to it. So be consistent to your posting habit and post on blog when your visitors want not when you want.
3. Low Quality Content
Websites or blogs with poor contents don’t attract visitors and therefore, Alexa and Search engines as well. Visitors and Alexa both love quality contents and give more priority to the site with unique and quality contents. So if your site lacks this, it will lack good Alexa rank as well.
Another hindrance in good Alexa ranking is low amount of backlinks. With good and quality contents being posted on your blog, there is a chance that your post would get viral and you’ll get numbers of backlinks to your site or blog in turn which will results in improved Alexa rank.
4. Low Quantity or Quality of back-links
Think Alexa as search engine and like all search engine, Alexa determine the blog reputation by how much backlinks have been made to the particular website or blog. Search some popular blog or websites for their Alexa ranking and you will see at the bottom of the Alexa site info page the numbers of site linking in to that particular site. For example Mashable.com has Alexa Rank 196 and when you see the backlinks made to this site are 97, 178. That’s really big number of backlinks. So if your site has low backlinks, it will definitely have poor Alexa rank.5.
5. No Blog Promotion
Don’t rely on search engine to send you traffic to your site, but if you do so, you may experience a poor Alexa rank, or it may go increase (poorer) day by day. The engagement of people on social media about your blog or site really meter in sense of Alexa ranking. So don’t be lazy in this regards and promote your blog on social media and bookmarking sites to get more visitors and built reputation which will enhance your Alexa ranking.
6. Duplicate content
Among all the factors which lead to poorer or suddenly increase in the Alexa Ranking is duplicate content. Once again, think of search engines which crawls your whole site and can easily determine plagiarism or duplicate content, Alexa do so. Alexa crawl bot too, scan your site and comes to know whether you have posted original content or had copy it from elsewhere. If this is the matter, there is no way to complain about your poor Alexa rank as it is from your site not from Alexa.
Don’t be the one to copy paste content from other sites, be the one who post original and unique content that really attract and engaged visitors.