Came into existence in 2003, WordPress is a content management system and an open source platform for blogging which become so popular over the years and being emerged as one of the most used blogging platform, power more than 17% of the web and still growing day by day.
WordPress is not just a blogging platform but is more than that. With combination of simplicity for beginners and complexity for developers, one can built a simple blog or website to complex enterprise sites such as e-commerce websites and portals and even more complex web applications. Due to its simplicity and advanced functionalities, WordPress is the blogging platform of choice for most of beginners and also ultimate CMS used by big brands and blogs. A few name including Ford Motors, TechCrunch, Mashable, New York Times and People Magazine.
Although the features and functionalities of WordPress is limitless due to its vast number of plugins which add more functionalities but here are 10 things which I really love about WordPress and which makes WordPress a smart option for beginners and professionals:
Remember all these features and advantages are about self hosted WordPress blog. Some may apply to free hosted WordPress blog as well
1. Search Engine Optimized
Although Blogger is a product of Google, but it lacks many features which are crucial for search engine optimization. While Search engine friendliness nature of WordPress, on the other hand, is being accepted by the head of Google’s web spam team and recommends the WordPress is a best choice for blogging and business.
WordPress is taking care of almost 90% of search engine optimization activities leave least job for you in regards of Blog SEO. WordPress is SEO friendly for two main reasons, one is its well structured php coding which make it easy for Google and other search engines to read and index the pages and content of the blog. Each Post, page, video and image has its own title, description, meta tag and specific keyword. All these elements are essential for search engine optimization and search engine use these tags and elements to index your pages.
The other main reason is WordPress pinging feature with which WordPress send pings to search engines every time you post something on the blog or the blog update. With this feature search engines easily index the pages or post you published on blog and it will appear high in search results.
Bonus: WordPress has lots of SEO plug-ins such as All in One SEO, with which your blog can rank high in search engines.
2. Ease of Use
Although the back-end of WordPress has an advanced coding with php, the user interface of is quite simple and publishing a post, picture or adding a new page is much easy do not required any special skills or knowledge. You, at once, can familiar with WordPress dashboard and can learn to manage the elements like widgets, categories, tags, pages and other tools in a while.
3. Extended Functionality with Plugins
Plugins are the small snippets of code which do a lot. It adds functionality to your blog according to your needs and takes tough job of coding off you. WordPress is luckily come with directory of thousand inbuilt free plugins which can perform from simple to complex functionalities.
Many features ranging from simple text formatting, insertion of video gallery to Search Engine optimization and social media connections can be added simply with thousands of inbuilt plugins or can be achieved with affordably purchased one.
While the existing plugins are for beginners, professionals on the other hand, can create their own plugins according to needs with WordPress advance API as WordPress is an open-source software allow everyone to reuse and rebuilt it for any purpose.
4. Elegant Design with Themes
Themes are for the look and feel of your blog and helps in easy navigation of the blog. WordPress has an ocean of themes bundled with thousands of free inbuilt themes, using which, you can easily customize the look and feel of your blog and presentation of your contents easily with just few clicks. If none of these satisfied you needs, you can purchased and upload your own theme in a seconds to makeover your blog.
Bonus: WordPress also allows developers to built themes using WordPress API
5. Built in Comments
For a successful business, communication with customers is crucial and acts as a mean to know what the customer wants, are they satisfied with your services, and is there lacking in the services. The same rule applies to the blog. A successful blog is not the one which only shares knowledge, or post information but one which promote two way communications with its visitors or readers. This can be achieved best with having and encouraging comments on the posts.
Comments are the mean of communication with your visitors where the visitors allowed to express their feelings, give suggestion and feedback. While most of websites lacks comments system or to be added in manually, WordPress is come with built-in comments system to engage your visitors in discussion on the topics and helps let you know which post is got popular.
WordPress comments system is not only providing you the way of communication with the visitors but also lets you to control all the discussion by approving in order to prevent spamming
Bonus: Comments on a blog topic, along with reader engagement, also boos the SEO of the topic or post the comments is full of keyword
6. Multiple Users Management
At some stage of blogging, you might need to have multiple users of blog this including you, the administrator, a guest writer, an editor or a developer to contribute in the work and to manage your blog. The number may not just a few but can exceed hundreds sometimes. But this is not a big issue. Being as an administrator of your WordPress blog or site, you can add and allow access of your blog to multiple users and give them certain rights of your choice and set-up access level for them to manipulate your blog.
7. Full Control of Your Site
Your blog, your property. You have full control on your blog and have freedom to manage every aspect of it. Being a self hosted blog, WordPress allow you to choose the hosting service of your choice and install your blog on it. In addition WordPress allow you to modify your blog in any way you want to fulfill your needs. The whole process is easy enough so you do not have to pay for developer and designer to get the job done. The management of your blog also doesn’t require any special software, all you need is just a browser with internet connection and that’s it.
8. Mobile Readiness
Websites and blogs are now access and browse more from tablets and mobiles. A professional site is one which fit best on any resolution and any screen on any device. An ordinary website, to comply with this issue, constructs a separate mobile version for mobiles and other relatively small screen devices which is a complex and time consuming required efforts and extra money.
Thanks to WordPress, you don’t have to worry about that. WordPress blogs are programmed in a manner that they recognizes automatically the screen resolution and configure the contents to fit best and viewed appropriately on any screen resolution.
Choosing WordPress as a blogging platform, you will not be the only one but there are more than millions of people on the same platform as well. Due huge popularity and being an open source Content Management System (CMS), WordPress has a vibrant engaged and supportive community. So begin as beginner, if you face any trouble, or have an issue, it might already been faced up and been solved by number of people and you will get answer and solution to your question in a while. Also as a part of huge community, you can better learn from the experiences shared by other bloggers on different support forums and be the part of community by sharing your ideas, suggestions and experiences too.
Bonus: WordPress has a huge number of developers too which develops lots of plugins and themes daily which adds in functionality and look and feel of blogs.
After reading above mentioned advantages and benefits of WordPress, you might think about shifting your blog from your current blogging platform to WordPress. Copy paste your content may be the option but not the smart choice. Don’t worry, thanks to WordPress inbuilt blog importer option, you can easily change your blogging platform to WordPress and can import your blog from Blogger, Tumbler, TypePad and LiveJournal.
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