Optimizing your site for search engines is among the main marketing strategies to promote site or product or to become a successful blogger. While this vital part of brand awareness and promotion is sometime don’t taken seriously, many industries and firms are much conscious about this aspect of blog promotion and hire SEO experts to do job for them.
Site SEO encompasses two main components, the On-site SEO and the Off-site SEO. It will be easy job for you if you understand the importance of the both SEO strategies and know the elements or factors of onsite and offsite SEO. This post will only focused on the elements of on-site SEO which is synonym with on-page SEO too, and the tips to optimize them.
What is On-site SEO?
As an important strategy of search engine optimization, onsite or on page SEO is anything or any efforts you made within your site or to a specific page/post to improve the SEO of your site and get better rank in search engines. This may include the keywords, content, internal linking and navigation and some other components.
What are the Elements of On-Site or On Page SEO?
Following is a list and detail description of onsite SEO elements along with the tip to improve them in order to improve your site SEO.
On Page SEO Elements
01. Domain Name
However the Google has declared that domain name of a website now plays no more roles in site SEO and will not further attract search engines bots if the domain name is same or relevant to the site topic or content. But this element of the on-site SEO should need to be consider to attract human as human are more tend to visit the sites with a catchy and relevant domain name.
SEO Tip: Want to start you blogging journey, do some research on domain name research tools to get a catchy and general purpose domain name that seems to fit wide array of topics.
02. The meta description
A Meta description is a statement or a short overview which defines the purpose of the blog or what your blog is all about. In short the description of your blog, its purposes and the niche or topic of blogging. The Meta description is visible to both search engines and human as it appears in along with your blog name in search engines results pages (SERPs).
Among the other On-Site SEO elements, the Meta description is the important one which can have a great effect on your site’s search engine reputation, ranking and the visitor’s perception about your site as the Meta description is visible to the visitors too.
SEO Tip: Thus make a brief overview of your blog that possess targeted keywords and its length should be 160 words as most of the search engine show only first 160 words of meta description on search engine result pages.
Contents are the king in determining the site reputation and play a key role in on-site SEO. Both the quality and quantity of the content matters in this regards. A site updated regularly and more frequently appears high in search engine results pages, indexed rapidly by search engines and get high Page Ranking.
SEO Tip: Try to update your site at least twice a week with fresh, unique and quality contents to get maximums hits through organic sources. Do not forget to add an eye-catching title and to insert proper keywords in your content for which you want to appear high in search engines result pages. Make sure that your post has relevant images, audio or video files as these files catch attention of both search engines and human.
Keywords are some specific word or phrases (long tail keywords) which are relevant to your niche or site topic. Being as an important on-site SEO factor, these specific words play an important role in determining the site reputation and ranking and thus keyword research is considered one of the most initial steps toward a successful on-site SEO strategy.
SEO Tip: You may have put more efforts on this part of on-site SEO as thousand competitors will be there in your niche or blog topic using and dominating the search engine for the same keyword. To improve your site ranking for specific keywords and to stand out of the crowd of blogger in your niche, do some research for the keywords in your area of interest that searched more but have low competition.
05. Internal links
While external backlinks are crucial aspect of offsite SEO, internal links are important component of onsite SEO. Websites or blogs that have well organized and properly placed internal links gain rank high in search engines pages. A good example of such website with proper internal linking and high page ranking is Wikipedia.
SEO Tip: As an important part of part of onsite search engine optimization, put links on your newly publish post to other relevant post on your blog or update the key phrases in your old post that match with you new post. Site navigation is an example of linking too, and should be flawless so that the users can navigate easily the blog to find right page or post.